You sweat over the creation of your company brochure, sell sheets, lead generation letters and other marketing communications collateral your firm creates.

You also spend a lot of money producing that masterpiece of yours. And once it's all done, how does it work for you? Do you get the results you expected? Do prospects call your sales team with questions about your product or service, or do they just toss that beauty right in their filing cabinet for later reference. . .or worse (gasp!). . .toss it in the trashcan?

Now, we're not going to pretend to tell you every single piece of written sales material you produce is going to send everyone who actually reads it for the bat phone, but we can tell you that if you want to get a better response from these mini brand identity pieces than you're currently experiencing, there is a better way to get it done. The way to do it is to find the two people who can actually make it all come together for you.

Those two people are, quite simply: an amazing graphic artist, and writer who has sales experience; someone who understands what a prospect is looking to learn from your marketing communications efforts; someone who can "tell to sell". The combined strengths of a creative visual artist and a salesperson with great writing chops, will allow you to tailor your marketing pieces in ways that really get noticed. Writing and designing with an eye toward sales is an acquired skill, and one which is often missing in the repertoire of freelance writers and designers without similar experience.

When it comes to your marketing writing, you want your customers to pick up that expensive piece of collateral, read it, then grab for the phone to call your sales staff, right? Of course! We have discovered over the years that writers who have actually been in the trenches cold-calling and going door-to-door to market and sell a product, know much more about what it takes to get a response from a reluctant listener than a writer without similar experience. . .they just seem to understand the market that much better, and as a result, produce copy that prompts action.

Is this is the type of copywriting you're looking for? Copy which creates an incentive to respond? Copy which actually helps you market your firm and its products? Copy which educates its reader and encourages him or her to pick up the phone? Since you're still reading this, we would guess this is exactly the type of copywriting you're looking to create, and we would love to help.

So, give us a call. We look forward to doing our research, learning about what it is your customers and clients want, and then helping you put together the most creative and effective marketing piece possible. We can be reached at 1.877.888.3817 any day of the week.

Firms like Wishood, Votes for Students, BitWine Corporation, Yale Equipment & Services, and kmbs school of business have each benefited from our marketing communications approach, and we look forward to learning if we can help you as well.

External & Marketing Communications Specialties: (in alphabetical order)

• Brochures
• Lead Generation Letters
• Practice Sheets
• Press Releases
• Sales emails
• Sales Letters
• Sell Sheets
• Website Copywriting

If you're interested in learning about the different types of freelance writing & editing services Roscommon offers, please feel free to visit the following links:

If you're looking for a freelance writer to help with corporate communications and in-house magazine and newsletter writing, please visit our Corporate, Internal & Employee Communications page.